Despite any nostalgia paper tickets may invoke, a high school in Ohio has gone decidedly high-tech and will start using online sports ticketing software. Citing cost savings first and foremost, the online sales will be for more than just sports to include school plays and musicals. Read on and see if your school should start using…
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Eight decades of success continued this past weekend as the 86th Annual Clyde Littlefield Texas Relays were held at the University of Texas in Austin. In addition to being one of the most popular track & field events in the country, the Relays serve as a reference standard for how to sell tickets to outdoor…
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In a recent OpEd the Chicago Times told the performing arts community to “Get Social!” to improve ticket sales and fundraising results. The days of paper handouts pinned to a cork-board are over but sifting through all the latest social media tools can be time consuming. To help busy theater owners, we’ve compiled 5 ways The…
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The main figure in the famous painting ‘Man at the Crossroads’ by Diego Rivera, is described as being “at a crossroads, looking with hope and high vision, to the choosing of a new and better future.” An apt description for many performing arts theaters across the country. This post looks at the hopes and high visions theaters…
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Previous installments of Green Means Go provided numerous examples of just how important fundraising is. Recently, two respected industry experts published their opinions on how to improve theater patron fundraising. These expert views reinforce much of what ‘Green Means Go’ has shared with hard working theater owners and nonprofits albeit with subtle differences. It is up to…
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This edition of Green Means Go contains new theater funding announcements and a reminder of what a rich resource Kickstarter can be for theaters and nonprofits. These triumphs are presented in a digested format for quick scanning but also contain the requisite external citations to read more in-depth. Reminder: Kickstarter Theater Funding In the ongoing pursuit for…
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So-called tweet seats represent the best, and worst, of what social media has to offer. From the first experiment in 2009 right up to today, the controversial policy has its fans and its foes. We look at the latest examples, the good, the bad and the ugly, then suggest how it should be done in the overall context of…
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