A thought provoking commentary on how gender bias may be detrimental to your music festival’s profitability. This is not to suggest that an established festival should change its format to be a so-called “festival for women.” At issue is making the men-to-women ratio less disparate through event policies, marketing and the overall purchase experience as seen in the festival…
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Previous installments of Green Means Go provided numerous examples of just how important fundraising is. Recently, two respected industry experts published their opinions on how to improve theater patron fundraising. These expert views reinforce much of what ‘Green Means Go’ has shared with hard working theater owners and nonprofits albeit with subtle differences. It is up to…
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Harsh criticism by a talent manager on the subject of pre-sale tickets isn’t surprising, talent needs to have proper representation, but has Justin Herring gone too far? Is there really as much exploitation of performers as his OpEd suggests? We’ll look at what has been said about pre-sale tickets as it relates to your venues bottom line.…
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