Touted as the future, so-called virtual music festivals are becoming more and more popular. The online gatherings are heavily dependent on the very latest technology, yet the core concept has its roots in the established guided audio tour. This post looks at virtual music festivals as well as the potential for additional ticket sales at your festival. Are Virtual…
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Author Mark Twain once said “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” Meaning that competitiveness is not a matter of physical size, but rather a mental attitude. That expression holds true for any small venue and especially so for small live music venues. In this post are…
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YouTube has just announced that they have one billion people visiting the website every month. This major milestone shows the potential for offering (and monetizing) live event streaming video from your venue. This post looks at just how easy and inexpensive broadcasting your event really is, no matter what type of event you may have.
Many venue owners are asking “Will The Sequester Affect My Ticket Sales?” It depends on the type of event you have, but the ultimate answer will come from consumer sentiment. This post looks at how the sequester is impacting venues and events and suggests a way to offset any negative effects the sequester may have. Sequester 2013…
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Food has always been a part of any outdoor festival. But a new trend is developing that makes events like cook-offs a special ticket purchase that is not included with general admission. So successful are the cooking competitions, they have their own “governing body” which performs much of the organizational heavy lifting – instead of the festival operator. This edition of…
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Last week, consumer advocate Nedra Rhone published some tips to help consumers get tickets to popular events. Rhone’s list of tips are insider tactics used by the ticketing industry that she encourages the public to try for themselves Of particular vote to venue owners is the emphasis on how to use presales. Since Rhone is…
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https://www.youtube.com/watch?v=2zTuRcIS8-I Euphoria Music Festival 2012 recap video As the Ultra Music Festival winds down, excitement for the Euphoria Music Festival begins to build. The connection between college Spring Break and high profile music festivals has a long (and profitable) history. This edition of the Business of Fun looks at Spring Break music festivals and lists the key components of for…
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In a recent OpEd the Chicago Times told the performing arts community to “Get Social!” to improve ticket sales and fundraising results. The days of paper handouts pinned to a cork-board are over but sifting through all the latest social media tools can be time consuming. To help busy theater owners, we’ve compiled 5 ways The…
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Pre-sale tickets for the Orion Music+More festival, hosted by heavy metal legends Metallica, go on-sale tomorrow. One need not be a fan of the genre to admire the sophistication and creativity of the pre-sale being conducted. This quick ‘How to sell presale tickets’ looks at how Orion Music+More uses “exclusivity marketing.”
Fee Free Friday is back with a special “litigation nation” edition of the controversy surrounding ticket fees! This week the ticketing industry finds itself at odds, not with ticket buyers, but with itself. From Taylor Swift to Mike Tyson, complex lawsuits are flying in every direction – but what is the root cause of it all? Speaking…
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