Sometimes even those with a command of social media wonder how to build event awareness. Part science, part art, using social media to make the maximum amount of people aware of your event is a very important aspect of your business. Whether you are an old hand at it, or have just begun to realized…
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If you are thinking about booking a so-called “unusual venue”, to lower costs or increase event awareness, there is a lot you can learn from the fashion industry. Famous for transforming warehouses, banks and even airplane hangars into palaces of posh, the fashion industry makes masterful use of unusual venues frequently. Once you have followed the…
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Not every festival is a triumph. What is important is that you apply the lessons learned from less than stellar results to future events. This edition of ‘The Business of Fun’ looks at beer festival gate efficiency issues, past and present – something any festival operator can learn from. Plus, some best practices for using barcode…
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Previous installments of Green Means Go provided numerous examples of just how important fundraising is. Recently, two respected industry experts published their opinions on how to improve theater patron fundraising. These expert views reinforce much of what ‘Green Means Go’ has shared with hard working theater owners and nonprofits albeit with subtle differences. It is up to…
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Have you ever had the need to send a message to all your customers just hours before, or even during, an event? Email lists work well as a one-to-many way of communicating but what if everyone is already at the venue? Not everyone has a modern smartphone that is email capable. MailChimp has a new tool called…
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Did you know there is an established quality measurement for walking tours? Originally published for the real estate industry, a so-called “walk score” can be used by tour guides in many different ways. Thinking Outside the Box(office) looks at how it could be possible to increase walking tour ticket sales with WalkScore.
With a little pre-planning, creativity and the right ticketing software, any venue can have successful ticket pre-sales just like Lady Gaga. We look at the ticket pre-sales for one stop on Lady Gaga’s ‘Born This Way Ball’ world tour and show how any venue or event can use the same methods. Tiered Access Timeline Ticket pre-sales are both…
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The classic Faberge shampoo TV ad above touts the power of Word of Mouth using the memorable tagline: “They’ll tell two friends, and then they’ll tell two friends, and so on, and so on…” Ever since the commercial first aired in the late 1970s, big adverting firms have cited it as a reason businesses, including venues, should strive…
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The times they are a changin’. Recently, we have seen the headlines splashed across mainstream news outlets about Amanda Palmer and Louis C.K. turning the recording and ticketing industries upside down and appeal directly to their fans. Now MTV has launched a new platform for any band to tap into that same powerful dynamic. Can…
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In our earlier post we showed you examples of hashtags in real life. Now in part 2, we go more in-depth with a “how-to”, “when-to” and, most importantly of all, why unique hashtags raise event awareness. Why do we blog this? Our experience shows that there is a direct correlation between event awareness and ticket…
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