Outdoor event managers and tour operators know the weather can change in a moment, catching the best of us off guard. However, a new advertising technology plans to turn the unexpected rain shower into profits. So, the question must be asked – if advertising can be based on the weather, can tour operators sell tickets based on the weather?…
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“Champagne wishes and caviar dreams” isn’t just a catch phrase from an 80s TV show. It can be a new aspect of your business, beginning with the sailboat tour reservation software. Upscale marketing of your tour can lead to additional bookings, new revenue, and it is easier than you may think. This post shows how to keep the “blue…
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Need a fresh idea to help sell more boat tour tickets? A website in New York City has tapped into people’s competitive spirit for a contest that raises awareness (and usage) of local boat tours. And the contest can replicated in your local area. Here’s how… Two Tie-Ins. One Contest. Last week, popular tastemaker website…
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After years of dusty trips up and down a mountain, a vintage trolley in Helen Montana is being re-purposed. But the beloved old-time people mover will live a more comfortable life on the city streets ensuring more passengers on a trolley tour. This post looks at the changes the once free service is undergoing to become a revenue…
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Once the hero of WWII, now the darling of sightseers worldwide, today’s brightly colored amphibious duck tour “trucks” have come a long way from storming the beach at Normandy. And tour operators have come a long way by building thriving small businesses from the decommissioned military hardware. This post looks at examples from around the…
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You may be surprised just how easy it is to expand your current walking tour to include the use of bicycles as a lucrative ticket upsell. Tour guides should consider expanding their service to include bicycles because more cities are building new bike lanes and “bike-only” areas that are away from the roads cars use.…
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Tour operators are familiar with the traditional holiday rush but did you know that Valentine’s day can be just as busy? Savvy guides are tailoring tours in very creative (and lucrative) ways for couples that have been struck by Cupid’s arrow. If you are thinking about adding a love theme to your tour and tap into the demand…
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Did you know there is an established quality measurement for walking tours? Originally published for the real estate industry, a so-called “walk score” can be used by tour guides in many different ways. Thinking Outside the Box(office) looks at how it could be possible to increase walking tour ticket sales with WalkScore.
