With a little pre-planning, creativity and the right ticketing software, any venue can have successful ticket pre-sales just like Lady Gaga. We look at the ticket pre-sales for one stop on Lady Gaga’s ‘Born This Way Ball’ world tour and show how any venue or event can use the same methods. Tiered Access Timeline Ticket pre-sales are both…
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The classic Faberge shampoo TV ad above touts the power of Word of Mouth using the memorable tagline: “They’ll tell two friends, and then they’ll tell two friends, and so on, and so on…” Ever since the commercial first aired in the late 1970s, big adverting firms have cited it as a reason businesses, including venues, should strive…
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This installment of ‘Green Means Go’ asks: Should performing arts theaters & nonprofits take a page from the professional sports playbook and use dynamic pricing? Fraught with controversy, the risks and rewards of dynamic pricing for tickets require very careful consideration by theater owners and nonprofit organizations. Taking A Page From The Sports Playbook Dynamic pricing has been in use by electricity suppliers, hotels, rental cars and commercial airlines,…
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Just a week before the Steven Spielberg film ‘Lincoln’ opens nationwide, the city of Richmond Virginia and the Richmond National Battlefield Park hosted a historical walking tour that retraced Abraham Lincoln’s footsteps made in April 1865. We look at how a guided tour can intertwine prominent past events with popular culture to provide a history lesson and…
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The Eastern half of the United States is now hard at work recovering from the devastation of hurricane Sandy. We offer our expertise and advice for venues and events as they roll up their sleeves and get back to business. The best practices herein are not limited to the hurricane affected areas and are applicable…
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The new ‘Green Means Go’ series is for performing arts theaters and chronicles the latest developments in fundraising, event awareness and ticket sale technology. ThunderTix’s commitment to The Arts doesn’t end with a sold out performance. We want to help theaters, big and small, meet their operational goals by sharing new ideas and best practices…
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The years seem to fly by. One day you are throwing your mortarboard in the air. The next day you get a invitation to your 20 year high school reunion. Organizing a school reunion is no small feat. The time, effort and costs involved are similar to that of a small rock concert. Worse, the act of outreach to alumni and…
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A $19.80 concert ticket fee? Ticketmaster to the Tower of London? Gut-wrenching tales of sorrow from music fans? That can only mean the special Halloween Horror edition of Fee Free Friday! This week is especially terrifying because Halloween gives us the excuse to pull out all the stops bringing you all the latest news on the omnipresent horror that…
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Many theaters have a tradition of being welcoming places for members of the lesbian, gay, bi-sexual and transgender (LGBT) community for both employment and event patronage. Every theater can make itself part of the LGBT community to improve lives and revenue. In this post we share how theaters can increase ticket sales through LGBT-friendly events and outreach.…
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Ticket fees and so-called scalper bots scatter like cockroaches in the light of new legislation. This week we have an update on legislation that is oh so close to becoming law. Plus, we look into rumors of market manipulation of the Rolling Stones 50th anniversary concert tickets. We also find our professional peer group begin to follow our fee…
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