There is no handbook on how we — as owners, directors, box office managers and staff for event businesses — should operate in a world where the very essence of what we do, that is, bringing people together, has been banned throughout the world. These circumstances have imposed on all of us a true fight…
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As a long time season subscriber to our local theater and a frequent patron to Austin’s many live events, I expressed to the theater my disappointment when I learned that they would impose an exchange fee of $6.00 per ticket. This is an egregiously high fee for a ticket that may represent as little as…
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Most of us think of TripAdvisor as a resource for planning hotel stays or booking tours. In reality, a TripAdvisor listing is vital to all event businesses. This is especially true if your goals include growing sales with customers outside of your geographic area and to sell more tickets. In this article, we discuss the…
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You’ve just wrapped up another year, and if you are like most business leaders, January is your time to define the goals for the new year. When our numbers don’t pan out as we’d hoped, we generally tend to set a goal of increasing event revenue. For event business owners, that generally translates to, “I…
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How much time is too much before you’re greeted by waitstaff at a restaurant? How deep should the supermarket line become before a backup cashier is called? And if you showed up at the hospital, what is an acceptable wait time? LWBS is the acronym used in the healthcare industry to describe when patients are…
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New Credit Card Fraud Rules and How it Affects You In October, new rules will shift the financial liability for fraudulent credit card transactions from the banks to the merchants unless merchants use the new EMV chip card readers for “card present” transactions. We wanted to shed some light on how this affects our clients.…
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Pricing is an art form, and many or our clients struggle with how to properly price their products. This is especially true of our performing arts organizations that serve more mature audiences with fixed incomes. Even so, try some of the ideas below to see if you can increase ticket revenues. Once a price is…
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All too often, when you first start to sell tickets to your event online, the act of measuring success goes neglected or put off until after the event is over. Such an oversight is understandable (events are hard work!) but there are critical measurements to be taken during the entire timeline of a ticket sale. Measuring…
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Twitter’s IPO has the investment world salivating over the popular social network’s potential to generate billions in profits. And just like when Facebook became a publicly traded company, the Twitter IPO is causing a rash of new user sign-ups. Many new Twitters users are unaware of the etiquette for how go about promoting events correctly.…
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2014 is just around the corner, but there is still time before baby New Year arrives! New Year’s Eve Events still have time to plan! If you are managing a New Year’s Eve event here’s why you should use ticketing software… New Year’s Eve 2013 Be it a community gathering, a fun year-end business function or a…
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