The competition for control of your event’s shared experience is heating up. Twitter, Gather and BuzzMob offer to help you participate, monetize, and in some causes, control your event’s experience. With so many companies and apps trying to profit from your event’s experience, the hard working venue owner should ask: “Am I making the most…
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So-called tweet seats represent the best, and worst, of what social media has to offer. From the first experiment in 2009 right up to today, the controversial policy has its fans and its foes. We look at the latest examples, the good, the bad and the ugly, then suggest how it should be done in the overall context of…
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The classic Faberge shampoo TV ad above touts the power of Word of Mouth using the memorable tagline: “They’ll tell two friends, and then they’ll tell two friends, and so on, and so on…” Ever since the commercial first aired in the late 1970s, big adverting firms have cited it as a reason businesses, including venues, should strive…
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