Previous installments of Green Means Go provided numerous examples of just how important fundraising is. Recently, two respected industry experts published their opinions on how to improve theater patron fundraising. These expert views reinforce much of what ‘Green Means Go’ has shared with hard working theater owners and nonprofits albeit with subtle differences. It is up to…
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This edition of Green Means Go contains new theater funding announcements and a reminder of what a rich resource Kickstarter can be for theaters and nonprofits. These triumphs are presented in a digested format for quick scanning but also contain the requisite external citations to read more in-depth. Reminder: Kickstarter Theater Funding In the ongoing pursuit for…
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As a theatre box office software, ThunderTix’s Green Means Go prides itself on being a source of information performing arts theater and nonprofits can use for creative solutions to vexing problems. ThunderTix offers many features to theaters as an easy-to-use theatre box office software. We want to help theaters sell tickets, accept donations, and promote…
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Industry expert Roger Tomlinson has written a rather gloomy 2013 forecast for performing arts ticket sales – Is it really going to be that bad? We seem to have managed to not go over the fiscal cliff and a staccato of funding announcements indicate all is not doom and gloom for The Arts. This installment of Green Means Go…
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For ships at sea, a bad storm can be very dangerous. It is at such times they have to find shelter in any port, even one that they would not normally have entered. For nonprofit theaters, the Scottish proverb “Any port in a storm will do” aptly describes the search for an affordable venue. This edition of ‘Green…
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From coast to coast more and more performing arts theaters are thriving. ThunderTix’s ‘Green Means Go’ series continues with news of five big funding announcements totaling $13,850,000.00 – It’s like they hit the Powerball lottery! This edition of Green Means Go on how these five theaters got their funding for renovations, additional staff and new performance seasons. Performing Arts…
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This installment of ‘Green Means Go’ asks: Should performing arts theaters & nonprofits take a page from the professional sports playbook and use dynamic pricing? Fraught with controversy, the risks and rewards of dynamic pricing for tickets require very careful consideration by theater owners and nonprofit organizations. Taking A Page From The Sports Playbook Dynamic pricing has been in use by electricity suppliers, hotels, rental cars and commercial airlines,…
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The new ‘Green Means Go’ series is for performing arts theaters and chronicles the latest developments in fundraising, event awareness and ticket sale technology. ThunderTix’s commitment to The Arts doesn’t end with a sold out performance. We want to help theaters, big and small, meet their operational goals by sharing new ideas and best practices…
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Many theaters have a tradition of being welcoming places for members of the lesbian, gay, bi-sexual and transgender (LGBT) community for both employment and event patronage. Every theater can make itself part of the LGBT community to improve lives and revenue. In this post we share how theaters can increase ticket sales through LGBT-friendly events and outreach.…
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To say the impact of current events on ticket sales is “unpredictable” may be understatement, but more often than not there is a method to the madness – one you can build upon to the benefit of your bottom line. Art Imitates Life In May of 2011, television talk show icon Oprah Winfrey ended her…
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