Give your patrons the excitement of finding a bargain while boosting your attendance and revenue with coupons. Prime Day and Black Friday generate frenzied shopping for one reason: we all love a good deal. Coupons encourage attendance for live events. With so many entertainment options, some people need an extra push to get them to…
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Big budget Las Vegas mega-clubs are well known for providing guests with free rides as a “loss leader” courtesy service . But can event transportation for guests be a revenue generator for your venue?
Industry expert Bob Baker says that 20% of all music sales take place in the last six weeks of the year. Is the same period also the most profitable for live music ticket sales?
The amount of event parking revenue you are making can be improved when you integrate tiered parking passes into the ticket purchase process. Here how to do it… Not Everyone Can Do What LeBron James Did NBA superstar LeBron James made headlines the other day when he was given a police escort to a concert.…
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Author Mark Twain once said “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” Meaning that competitiveness is not a matter of physical size, but rather a mental attitude. That expression holds true for any small venue and especially so for small live music venues. In this post are…
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Bands love their fans. Some bands love their fans so much they have started selling concert tickets to them directly. This edition of ‘Thinking Outside the Box(office)’ looks at how bands sell tickets online Direct To Fans (“D2F”) using a new D2F mobile app. More importantly the question that must be asked is “Should the…
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The latest incarnation of a once-mighty social network has left it a pale imitation of its former self. The failed re-launch of MySpace has hurt bands, their fans and, worst of all, music venues. Here’s a quick look at what went wrong and how venues can take control of the situation. My how the mighty have fallen…
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Over the past decade the recording industry has learned some hard lessons – first with Napster then with Apple iTunes. Fortunately live music ticket sales have made up for losses in CD sales. The burgeoning industry of massive and open online college courses (MOOCs) would be wise to study what the recording industry has been through. But what if…
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The grand opening of a new nightclub in the trendy Williamsburg borough of New York may have just set a new high water mark for venue patron affinity. Beyond the amazing details of the opening week-end, the venue has written a radical self-description that will surely increase venue patron affinity. Open Bar For 48 Hours Last week-end was the…
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On Tuesday Google announced it will be providing free wifi to the residents of the Chelsea neighborhood in New York city. The announcement is just the latest example of how the public has come to expect wifi being available everywhere they go. That expectation will continue at venues and events. You may be surprised to learn the conversation of…
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