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Ticket Printing Basics

Understanding printing options


Making the most of Barcodes

Real-time Scanning

Sales at the Door

Pre-Printing Seating Charts for Faster Checkout


ThunderTix Clients

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ThunderTix FAQ's

Your guide for increasing profits for online ticket sales.

ThunderTix is a full featured, robust box office application for online ticket sales. Functioning as a customer controlled point of sale or as a box office outlet, our web-based, box office software is the perfect choice for small performance theaters, single event shows, tour companies, customized ticketing venues and more.

The FAQ has been designed to answer most questions regarding our box office software features and pricing.

What are the primary features of ThunderTix box office ticketing?

How do I purchase ThunderTix online ticketing software?

What is the fee structure for offering tickets using ThunderTix software?

What software do I have to install for the box office system?

How are credit card transactions processed for online ticket purchases?

How do I process cash sales of tickets purchased through my venue's box office?

My customers dislike paying additional ticket fees. How much is your per ticket fee?

How long do I have to wait to collect the money earned from our ticket sales?

Can you customize my ticketing program to work exactly as I need it to for my business?

Will all of our box office ticket agents have access to our sales and complete reporting?

How do I print and deliver the tickets to our customers who buy online?

We are a new venue without a current printing method. What methods of ticket printing may we use?

Can I offer my customers printable tickets by email?

What are the primary features of ThunderTix box office ticketing?

  • Unique venue branding
  • General Admission and/or Reserved Seating
  • "Pick your own seat" selection for reserved seating
  • Consign seats held from sale
  • Multiple event setup
  • Control shipping and delivery costs
  • Recoup ticketing costs with optional "convenience" fees charged per ticket or per order
  • Purchase history reporting by date, event, customer or box office manager
  • Full Customer database
  • Optional Printable pdf e-Ticket
  • Optionally integrated merchandise sales
  • Optional Donation Collections Module
  • Multiple floor plan options

How do I purchase ThunderTix online ticketing software?

ThunderTix is offered on a monthly, affordable subscription basis starting at $99/month for general admission and $149/month for reserved seating.

For those with annual festivals or seasonal ticketing, ThunderTix starts at $480/year for general admission or $900/year for reserved seating with setup fees described on our software pricing page.

What is the fee structure for offering tickets using ThunderTix software?

First, our monthly service charge is among the lowest in the industry, and you still receive all the bells and whistles you need to manage your online box office. The monthly service gives you access to all the components you need to sell tickets--event management, patron management, and detailed reporting.

Branding Set-up - All venues are branded with a buyer's interface or event listing page that mimics their current website's look and feel.

Seating Chart Set-up - Each reserved seating venue will display the seating chart by section. Once in a section, the seat location and price distribution are displayed so buyers can easily view their seat in proximity to the stage or court along with the associated cost. The seating chart setup fee is based on the size and layout of each venue's visual chart and for venues of less than 300 seats, the setup fee is waived. General Admission venues require no seating chart setup and therefore no set-up fees related to seating.

No Per-Ticket Fees - Finally, your customers pay no additional fees other than those you set for each ticket purchase, such as shipping options, convenience fees, venue parking fees, etc. ThunderTix does not add any additional fees to ticket purchases.

What software do I have to install for the box office system?

None. The software resides on our servers, so no additional software is required. Each venue has a unique and secure login to access reporting, event setup, and account management. No software is installed since ThunderTix is a web-based ticketing software; Consumers on any browser (Internet Explorer, AOL, FireFox, etc) and any computer operating system (PC or Mac) can access your box office ticketing system online.

How are credit card transactions processed for online ticket purchases?

Each venue is set up with a merchant account and Authorize.net account (i.e. Internet Gateway). These two elements (the merchant account and Internet gateway) allow ticket buyers to securely transmit credit card data online. All ticket proceeds are directly deposited to the venue's business bank account each night. There is no waiting period for ThunderTix to process and remit sales dollars back to your venue.

In addition, venues can create box office user accounts for off-site sales. Box office staff can sell tickets directly to their customers at any desired location with an Internet connection and the sale will be logged and tied to that person for future reporting.

How do I process cash sales of tickets purchased through my venue's box office?

Box office managers are able to purchase tickets for customers that come directly to the box office to pay by cash or check. The box office sales rep will use the website the same as they would for a credit card, but instead will select the "pay by cash" option.

My customers dislike paying additional ticket fees. How much is your per ticket fee?

There are none! Not through ThunderTix anyway. Some of our clients add a small service fee to help compensate (and even profit) for their use of our monthly ThunderTix box office service.

How long do I have to wait to collect the money earned from our ticket sales?

There is no waiting period! All money is directly deposited to your bank account as tickets are purchased! ThunderTix does not collect ticket proceeds and credit card processing works directly with yours. All event earnings are deposited to your business bank account daily.

Can you customize my ticketing program to work exactly as I need it to for my business?

Yes, we can add or create most additional features needed to make your business ticketing and reservations exactly the way you need it. Custom programming is billed by the hour at $155/hour, based on the time it takes to add features and test. Please see our Customizable Ticketing Applications page for more information.

Will all of our box office ticket agents have access to our sales and complete reporting?

By default, only one primary administrator has access to all of the event reports. The main administrator can choose to grant full access to as many other users as necessary. Additionally, with each new user that you create, you declare the "permissions" over what they are able to see/do from only selling tickets to giving discounts to accessing full reports.

How do I print and deliver the tickets to our customers who buy online?

Customers will immediately receive an email receipt with all event and ticket information as well as the amount paid at the time of purchase. This report can be used at the door for Will Call entry. Many of our clients generate a report of all tickets sold and customer information a few hours prior to the show for use with email receipts and/or a driver's license.

Additionally, a printable PDF can be included in the email receipt along with a bar-code, if desired. The use of the printable PDF ticket is included with the base system at no charge. The printable ticket can also be custom designed with graphics as a branded souvenir ticket or created for advertising space for local event sponsors. This is a $30 monthly upgrade.

We will integrate with virtually any method of printing, whether through pre-printed and mailed tickets, thermal ticket printing, bar-coded styles, or "Admit One" ticket rolls. If you are not happy with your current box office printing procedures, we can guide you in selecting a new system.

We are a new venue without a current printing method. What methods of ticket printing may we use?

We can assist you in the selection of a ticket printing and delivery method that meets your needs. Consider these questions in order to learn your options:

  • What are your budget limitations? Thermal ticket printers average $1500 or more, plus ticket stock. For very small venues or venues with few shows or short seasons, the cost of ticket printing hardware and ticket stock may outweigh the benefits. Please see our information regarding the ticket printing process.
  • Does your venue offer general admission or assigned seating? If you offer general admission, you may certainly benefit from pre-printed and low-cost tickets from outside sources. Even assigned seating may offer a cost effective solution in pre-printed tickets.
  • Has fraudulent ticketing been a concern in the past for similar venues? Bar-coded tickets offer a greater level of security. Bar-code readers or scanners scan tickets as customers enter the venue's gates. If multiple gates are present, real-time scanning must take place with a server that assures that no bar-code can be entered twice. The cost of scanners and servers will vary considerably based on the venue. Bar-coding may allow for emailed tickets.
  • Are souvenir tickets important to your venue? This is the general case for large concerts. But even annual festivals with loyal followings can benefit from souvenir tickets. Using a professional graphic designer can offer that cool, must-have element that helps attendees remember why they attend every year.

Can I offer my customers printable tickets by email?

Yes, you can offer printable PDF tickets via email for free which includes event information and a bar-code. As a feature upgrade for an additional $30/month, the ticket can also include a unique event graphic and/or advertising from event sponsors. If your venue has bar-code scanners, the bar code can be used at the entrance.

Bar-coded security is not without its price; The cost for scanned ticket integration requires the barcode module upgrade for $40/month. Additionally required is either a computer or laptop at the entrance for a corded scanner to be attached or a stand-alone, quality wireless scanner (with Windows CE) that start around $1700 for each unit. In addition, multiple gates will require multiple scanners all "talking" to our system to ensuring bar-code authenticity and preventing ticket duplication.